Why we got started?

There seems to be two types of sampling formats:

1. a vertically-driven sampling program, where consumers walk up, have a taste of something, maybe take a coupon. Sometimes the sampling person is engaging and communicative, more often than not, it's a silent exchange.
2. an entertainment-driven program, where there's lots of noise, attractive people and glitze, but not a readily evident connection between the brand and the context in which it is usually consumed.

We got started to provide consumers with the information, reasons, and relevance behind the products and to give consumers a taste of our clients' products in context, meaning, how they'd enjoy them at home with their families.