Influencing shoppers through recipe demonstration and sampling See details

Back to School Meals Made Easy

It's back to school time, back to wondering what to feed the kids this year, wondering how to find meal ideas that offer convenience and nutrition, wondering
what meal solutions are in store.
Back to School Meals Made Easy will give harried Moms and Dads some tasty ideas showcasing your product!

For 21 days this September at 11 Sobey's locations in the GTA (see attached schedule),
Back to School Meals Made Easy will be featured, and we are inviting your brand to participate, providing a unique opportunity for your brand to be featured, discussed and sampled in a unique, context-driven environment. Our context-driven sampling increases sales!

Back to School Meals Made Easy The Back to School Meals Made Easy engages shoppers as they enter the store, giving them a highly visible reason to stop, see a tasty meal being made using your brand, hear about it and get a sample. Then they walk away with a plate and information about/coupons for your product. Back to School Meals Made Easy is comprised of a team of enthusiastic culinary experts, led by lifestyle cookbook author Peter Wright and takes place from our 21-foot mobile kitchen and demonstration unit.

The Back to School Meals Made Easy provides your brand with:

A proven track record for increasing sales
Exposure to over 42,000 shoppers
A miked presentation of a script that explains your product and encourages sampling with speakers both inside the store and at our demonstration
Distribution of coupons, brochures or recipes (if applicable)
Distribution of a meal planning chart that includes your product
A corporate presence (logo) on our unique mobile kitchen/demonstration unit

We'll work together to make a mouth-watering meal that captures the attention of consumers, show them how to make it and make it easy for them to buy.