Guerilla Events

As part of the Hain Celestial team, Guerilla Gourmet Corp brought its 21 ft mobile kitchen to prepare and serve over 1200 samples of vegetarian chili made with Canada's top-selling meal alternative, Yves Veggie Ground Round. Hain Celestial is the Official Supplier of Natural and Organic Grocery Products at the Vancouver 2010 Olympics. Serving 1200 samples in 2 1/2 hours felt like an Olympic achievement!



Event: General Mills One Year Countdown to the Olympics
Location: Nathan Philips Square, Toronto
Date: Feb 12, 2009



Date Start: 2009-02-12 11:43:10 AM
Date End: 2009-02-13 11:43:33 AM

The key to a fun night in is to pretend we're out! Preparing Bistro at Home meals is easy with the right ambiance and products! We featured recipes that included Northern Ontario Rainbow Trout, Black Diamond and Sargento Shredded Cheese, Rudolph's Bavarian Rye bread and the best tortillas ever, Hormel Real Bacon Pieces and Tchibo coffee. We also featured and sampled Twin Fins wines to cap off the experience. Our presentation was a terrific experiential sampling program that motivated show visitors to create their own Bistro at Home meals. Our bistro set made the experience even more real!

Date Start: 2008-11-07 12:23:17 PM
Date End: 2008-11-09 12:23:40 PM

For two days in August, Guerilla Gourmet sampled It's All Good at the Galati Bros Leslie Street store. It's All Good is a terrific new meat substitute that offers great texture and taste - two elements considered lacking in other vegetarian fare. The biggest hit was the Veggie Chick n Breasts in a Tuscan Tomato Sauce - try it, you'll see why!

Date Start: 2007-08-25 09:00:28 AM
Date End: 2007-08-26 09:00:53 PM

The Taste of the Danforth is a culinary event that attracts over 1 million visitors, showcasing the best restaurant meals the street has to offer. We sampled Dr. Oetker's Ristorante pizza over the three day event, giving out thousands of samples and coupons.




Date Start: 2007-08-10 09:00:00 AM
Date End: 2007-08-12 09:00:00 PM

Today's consumers may be in a big hurry, but they're open to meal solutions that taste good, are good for their family and are convenient. Back to School Meal Ideas focused on brands that worked well together to create hearty meals in less than 15 minutes: Dr. Oetker Ristorante and Antipasto pizzas: market leaders in thin crust pizza. We sampled the new Ristorante Generosa and the two new Antipasto appetizer size pizzas - Pepperoni and Spinaci. People loved the real Italian restaurant pizza they could make at home. Northern Ontario Rainbow Trout: done on the BBQ or in the oven, is a very high source of Omega 3. Renee's Vinaigrettes: we demonstrated the versatility of these great products and highlighted their healthiness - no trans fats, no preservatives, many are gluten-free, vegan and their great taste. We drizzled Asian Sesame Vinaigrette or Balsamic Vinaigrette on the Rainbow Trout, used Honey Dijon on our tomato sandwiches. Renee's Dressings: we sampled some creamy dressings like Buttermilk Ranch, Mighty Caesar and Poppyseed. California Grown: We're all familiar with the need to eat 5 - 10 servings a day of fruits and vegetables and the strawberries, melons, grapes, raspberries and figs, California offers, we won't get SOFF (same old fruit fatigue!). Dainty TimeWise Whole Grain Rice: Perfect for families seeking a healthier carb but don't have the 45 minutes it takes to cook brown rice. Rudolph's Bavarian Rye Bread: here's a bread that should be on everybody's shopping list because it's made with no sugar, no trans fats and no refined flours - the fact it tastes great is the best part!

Date Start: 2007-08-10 03:32:57 PM
Date End: 2007-09-21 03:33:06 PM

"Don't miss this special Father's Day Weekend attraction complete with cooking demonstrations and free samples. Chef and author Peter Wright will help Dad's (and family) learn how to "Cook Like a Mother" while learning some great time-saving meal solutions." was how the event program read. To coincide with Father's Day, we featured meal ideas that kids could make dads - and dads could make for the family! We featured Maple Leaf Fully Cooked products that could be cooked on the BBQ - Chicken Breasts in a Sweet n Sour Sauce, Pork Tips, Chicken in a Honey Garlic Sauce, the ET TU Caesar salad kit, the TrueBlue Blueberry Cocktail, the Maple Leaf Fully Cooked Chicken and Beef Strips, and Purple Sweeties, a perfect potato solution for someone seeking a carb with a low glycemic index.

Date Start: 2007-06-15 09:00:32 AM
Date End: 2007-06-17 09:00:20 PM