Guest Demos

Guerilla Gourmet Corp specializes in effective in-store guest demos with a twist: we theme our demos to help consumers understand where your product fits in to their specific needs and tastes. Our programs provide information, cooking techniques and products they may have tried before - but not the way we're preparing it. Our programs are a mix between cooking class and simple demonstration: our displays are visually captivating and our people are miked to ensure even consumers a few aisles over will have their interest piqued.

We've created Nutritious and Delicious Meal Ideas to coincide with Nutrition Month, that offered consumers easy meal ideas chocked full of nutrition. We demonstrated Fast n Easy Heart Healthy Meal Ideas during Heart Month in February. We focused on Winter One Pot Wonders, and showcased some simple ideas to make some great winter recipes.

We've also executed a single-product guest demo at Galati Bros Market.

Here are some of the most recent events:

Event: Nutritious and Delicious Meal Ideas
Date: March 2008
Banner: Dominion (12 stores)

For nutrition month, our goal was to encourage consumers to step out of their buying habits to try some nutritious meal ideas. We made an easy meal with Aylmer Accents, Yves Veggie Ground Round, Rudolph's Bavarian Rye bread (a bread made without added sugar, unrefined flour and no trans fats), Fresh Attitudes Spring Mix with a Spectrum Organic olive oil and balsamic vinegar dressing, and to up the nutritional value, we added Purple Sweeties, a sweet potato from Honduras that has a purple skin and yellow flesh - perfect for those wishing the health benefits of a sweet potato but aren't fans of yams. We also prepared a recipe video that ran when we were setting up, tearing down - or simply washing dishes!

Event: Fast n Easy Heart Healthy Meals
Date: February 2008
Banner: Longo's (14 stores)

Heart healthy eating means less salt, eating the right types of fats, increasing consumption of fish-source omega 3 fatty acids, avoiding trans fats, cutting back on saturated fats. Unfortunately, we all lead hectic lives and the need for something quick frequently comes at the expense of both nutrition and heart healthiness. Our Fast n Easy Heart Healthy Meals featured products and cooking techniques that offered key heart healthy dietary features, such as California Walnuts, considered to have the highest amount of omega 3 of all nuts; Yves Veggie Ground Round, a soy protein with no cholesterol and no saturated fats, but with the texture and taste of ground beef; Aylmer Accents, the perfect convenient and tasty way to include more lycopene (antioxidant) in your diet while enabling a wide selection of meal possibilities; we featured the Field Green mix from Queen Victoria, with a Spectrum Organic Olive Oil and balsamic vinegar dressing, we used Lactantia Healthy Attitude Omega 3 non-hydrogenated margarine, a favourite for those seeking a buttery taste and texture but without the saturated fats; and we featured the simplicity of Toppits Frozen Garlic and Herbs cubes - with a bruschetta recipe everybody loved!

We also prepared a recipe video that ran when we were setting up, tearing down - or simply washing dishes!